What’s the best material for Coldwell Banker 4x6 postcards? 16pt Matte or High Gloss cardstock offers a solid balance between quality and price, while 38pt Ultra Thick cardstock gives a premium feel for standout marketing.
Your postcard is like a first handshake. It needs to feel firm, confident, and trustworthy. Coldwell Banker’s postcards should show the same professionalism their brand stands for.
What Are the Material Options?
You’ve got choices:
14pt Gloss: Thin and shiny, easy on the budget.
14pt Uncoated: Matte, perfect if you want to add handwritten notes.
16pt Matte: Smooth finish, no glare, feels classy.
16pt High Gloss: Shiny, colors pop, catches the eye fast.
18pt Smooth: Thicker, gives a sturdy feel.
38pt Ultra Thick (Black, Blue, Red): Feels heavy and impressive, great if you want to leave a lasting impression.
Think of it like picking shoes. Do you want casual or dressy? The thicker the cardstock, the dressier the postcard feels.
How Many Postcards Should You Order?
Print enough to cover your target area without going overboard.
500 to 1,000 postcards usually hit the sweet spot.
Less than 500 might limit your reach; over 1,000 is smart if you’re targeting multiple neighborhoods.
It’s like casting a net: too small, you miss fish; too big, you waste effort.
Why Print Front and Back?
Two sides double your message space. Use the front for bold headlines and photos. Use the back for details like contact info or special offers.
Coldwell Banker postcards often show listings on the front and agent info on the back. It makes your message clear and complete.
How to Make Your Postcard Work?
Keep it simple and direct. Use Coldwell Banker’s brand colors for instant recognition. Headlines like “Just Listed” or “Open House This Weekend” grab attention fast.
A clear call to action is a must: “Call now for details” or “Visit our website.” Your postcard should be easy to scan and hard to ignore.
Final Word
Coldwell Banker postcards printed on quality cardstock get noticed and remembered. Choose the material and quantity that fit your goals. Make your postcards work like a handshake—firm, confident, and professional.
