5.5" x 8.5" POSTCARD FRONT/BACK #1 - COLDWELL BANKER

What’s the best cardstock for Coldwell Banker’s 5.5" x 8.5" postcards?
16pt Matte or High Gloss cardstock offers strong durability with a professional look, while 38pt Ultra Thick cardstock provides a premium feel for maximum impact.

When marketing homes, your postcard is your handshake. It needs to feel solid and confident. Coldwell Banker’s brand deserves materials that match its reputation.

Which Materials Can You Choose?

Here’s what’s available:

• 14pt Gloss: Thin with shine, budget-friendly.

• 14pt Uncoated: Matte finish, good for writing notes.

• 16pt Matte: Smooth and non-reflective, looks sharp.

• 16pt High Gloss: Bright and shiny, colors jump off the card.

• 18pt Smooth: Thicker feel, solid and reliable.

• 38pt Ultra Thick (Black, Blue, Red): Heavyweight and impressive, great for standing out.

Think of cardstock like shoes — the right pair finishes your look. Thicker stock feels dressier and leaves a better impression.

How Many Postcards Should You Print?

Ordering enough to reach your market without waste is key.

500 to 1,000 postcards usually cover a neighborhood or targeted area well.

Less than 500 limits your exposure. Over 1,000 makes sense for broader campaigns.

It’s like casting a fishing net — size it to the catch you want.

Why Front and Back Printing?

Using both sides doubles your real estate. The front grabs attention with headlines and images, the back gives details and contact info.

Coldwell Banker often places listings or brand logos upfront, with agent details and calls to action on the back. Every inch counts.

How to Make Your Postcard Effective?

Keep your design clean and simple. Use Coldwell Banker’s colors and fonts for brand recognition. Headlines like “Just Listed” or “Open House This Weekend” grab attention.

Always include a clear call to action, like “Call now for details” or “Visit our website.” Your postcard should be easy to read and impossible to ignore.

Final Thoughts

Coldwell Banker’s 5.5" x 8.5" postcards on quality cardstock get noticed and remembered. Pick the right materials and quantities for your goals.

Your postcards should work like a firm handshake — confident, professional, and trustworthy.